LA Fitness is actually a health and fitness club chain which has locations throughout the usa and Canada. This company has been seen as a strong competitor in the business
since its introduction, especially due to its differentiation strategy. While Panera hours has done well by themselves in their last thirty years running a business, there are several changes that might be made so that you can establish a sustainable competitive advantage. The recommendations I actually have for LA Fitness are:
1) have longer hours of operation,
2) communicate company decisions and just how they benefit the consumer,
3) train associates on customer service,
4) develop a new marketing strategy,
5) expand further in america and Canada, and 6) adjust proportions of company debt. These changes will permit LA Fitness to generate and sustain a competitive advantage inside the health industry.
About LA Fitness – LA Fitness is actually a differentiator inside the health and wellness industry. They may have over six hundred locations, each of which can be nearly identical because they are not franchised (Wells, 2016). “LA Fitness features diverse sports club amenities, typically including cardio & strength equipment, personal training, indoor cycling, group exercise classes, pool, spa, basketball courts & racquetball,” (LA Fitness, 2018). LA Fitness has already established the highest revenues amongst larger fitness clubs for the last four years and is growing (Wells, 2016).
Stakeholders are anyone who has a desire for the performance of the company, often as it will impact them somehow (typically financially). LA Fitness has both internal and external stakeholders. The most significant internal stakeholders would be the employees along with the board members. LA Fitness employs a total of twenty-four thousand individuals, with fifty each and every location (Wells, 2016). There are both full time and part time employees so many different individuals are impacted by the success (or failure) in the company. The board members are another stakeholder that is greatly impacted because of their stake in the company. These members are noted as having significant investments inside the company, but the official amounts have never been disclosed (Wells, 2016).
There are numerous external stakeholders that are influenced by the operations of LA Fitness. Such as the communities they are located, creditors, partners, and (most notably) customers. The communities that LA Fitness chooses to put its gyms are affected by the jobs that the company brings; with each location possessing a staff of fifty members, multiple health clubs within an area can create a positive effect on the economy and individuals there. Creditors are impacted once they choose to fund LA Fitness in their business ventures; this fitness company
brings them potential profits and interest payments right after the investment. LA Fitness has several companies that it provides partnered with; for example, they partnered with World Instructor Training Schools to acquire their chkwqq trainers certified (Wells, 2016). The greater business and revenues LA Fitness generates, the more revenues these partner companies receive as well. Finally, the most significant stakeholder to this clients are the customers. The shoppers allow LA Fitness to continue making profits in order to sustain and grow their business.