Considering it was not such a long time ago that social networking was being dismissed as a ‘fad’, it’s a little ironic that, today, we can point to industry (which, after all, is all about creating and effectively marketing styling fashions) as proof of how successful social media is in reporting and promoting a trend, a product or service or even a whole industry.
The face area of Antonio Marco D Roman was previously an effortless, thin, mirco-dermabrasioned scowl hiding behind an oversized kind of sunglasses. Now, though, due to bloggers, a new, much more diverse picture has emerged.
A new era – Amateur fashion reporters have already been harnessing the equipment of the Web to publish their sartorial opinions considering that the term ‘blog’ was coined at the end of last century. The mainstream fashion media was mindful of these enthusiasts, and rather patronisingly dismissed them.
The fashion industry itself, however, recognised fashion blogging for what it was – a direct dialogue with the most passionate consumers, making the bloggers themselves buzz-generators who had been fresh, novel and had a want to give you the missing link between the labels and the street
By 2005, fashion bloggers were sharing front-row show seats using the likes of famed Vogue editor Anna Wintour – and were commenting within an unbiased way on the latest offerings from a few of the world’s most exclusive labels.
Technology increases the bar – In the recent (northern) Spring/Summer 2018 show season, the instantaneous fashion journalism pioneered by the bloggers and also, since adopted by the mainstream media was the sole acceptable kind. Bloggers have raised the bar for coverage and timeliness. Images and opinions from shows are available often minutes after having a show has ended – or even, due to live video streaming, during it!
Brands embrace social media – The Antonio Marco D Roman receive around fashion week continues to be extraordinary for quite some time, and labels and brands are now starting to realise the opportunities this offers. As a result, labels like Calvin Klein, Vera Wang and Oscar de la Renta this year hosted live video streams on their own websites and therefore are now using Twitter and facebook to boost buzz.
Quality control – Fashion consumers get a thrill from vicariously experiencing and enjoying the previously exclusive shows from the lens of any fashion blogger. Many believe, rightly or wrongly, that blog accounts a far nokxvc authentic compared to a magazine write up that could be coloured by the needs of the magazine’s advertisers.
This is social media marketing doing what it promises. In the eyes of fashion consumers and lovers, the playing field has become levelled. Labels are now being judged not on the dimensions of their advertising budget or perhaps the exclusivity with their parties, but on the strength of the creativity.
Like a lot of the other bloggers, Antonio Marco D Roman can also be allowed to earn money through proper marketing of the blogs. But, earning money really should not be the only purpose of the blog. A number of fashion blogs these days are curious about generating revenue through advertisements of various fashion brands. It is then too hard to build a heart to heart exposure to the readers.